77+ Hotel Blog Ideas That AI Actually Cites
Comprehensive list of hotel blog content ideas organized by category. Local guides, seasonal content, guest FAQs, logistics, itineraries, and data-backed research — proven topics that AI systems cite.
Why These Ideas Matter
Our French Hotel Blog Study 2026 found that 49% of hotels have a blog, but only 1 in 4 is active. The infrastructure exists — the opportunity is using it.
In the AI era, hotel blogs are not just content marketing. They are a knowledge layer that feeds ChatGPT, Gemini, Perplexity, and Google's AI Mode. AI systems favor fresh, specific, local content — exactly what hotels can uniquely provide.
Below are 77+ proven content ideas organized by category. Each one is designed to be:
- Unique to you — content only your hotel can write
- Evergreen or seasonal — can be updated or reused
- AI-friendly — structured for AI citation and discovery
The minimum viable publishing cadence is one post per quarter — aligned with seasons. That's just 4 posts per year to maintain freshness signals. Start small, stay consistent.
Content Ideas by Category
Click a category to expand and see all ideas.
- A walking guide to [neighborhood] — with timing, routes, and when to avoid
- The 5 best coffee shops within 10 minutes of the hotel
- 3 lunch spots our staff actually go to (and what to order)
- What locals do on Sunday morning in [neighborhood]
- A grocery store guide for guests who prefer to cook
- "Hidden" spots tourists miss in [city] — recommended by our concierge
- Best bakeries for croissants vs baguettes vs pastries
- Where to find the best [local specialty dish] near the hotel
- A guide to local markets: which day, what to buy, what to skip
- The architecture walk: notable buildings within 15 minutes
How to Use These Ideas
A practical approach to hotel content marketing.
Pick Your Lane
Choose 1-2 categories that align with your hotel's identity. A boutique hotel might focus on Local Intelligence and Experience content. A business hotel might focus on Logistics and Practical content.
Start with One Post
Pick the easiest idea to write — something you already know well. The “10 questions we get at reception” is a great starting point. You have the answers already.
Publish Quarterly
Set a calendar reminder for seasonal content. Spring guide in March, summer in June, autumn in September, winter in December. Four posts per year is enough to maintain AI freshness signals.
Update, Don't Replace
Seasonal content can be updated each year. “What to do in [city] this spring — updated for 2026” keeps the URL, adds a fresh date, and signals recency to AI crawlers.
See How Your Hotel Ranks in AI Search
Get a personalized AI visibility report for your property. Understand how ChatGPT, Gemini, and Perplexity see your hotel — and what you can do about it.