Live experiments on how hotels rank in ChatGPT, Gemini, and Perplexity
This is where we share sandbox experiments, prototypes, and data-driven AEO tests. Real data, real results, real learning.
Hotel Ranque went from zero AI visibility to top visibility in days, and dozens of bookings in weeks — using only the tactics documented in this series. No ads, no OTA dependency, just structured content. The hotel now gets booking enquiries in weeks, which is a great problem to have ... if you can fulfill them! Experiment: proven. Series: complete!
Visit Hotel RanqueA boutique hotel in Paris used as a GEO/AEO playground. How fast a hotel can rank in ChatGPT and Gemini.
Visit Hotel Ranqueepisodes
Over two days I created a website for a boutique hotel in Paris, wired it into the Google, and tracked how fast AIs picked it up. Episode 1 of the Hotel Ranque series shows how Hotel Ranque went from 0 to #1 in ChatGPT for niche trip queries in roughly 48 hours.
Read EpisodeUsing a ChatGPT app wired to Hotel Ranque, I prototype a full DIRECT-booking flow from natural-language search to room selection and confirmation, and share what this means for hotels in AI Search.
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In Episode 3 of the Hotel Ranque series, I stop thinking in “keywords” and start from prompts. I show how we rebuilt the whole site, schema and FAQs around three ultra-specific AI queries and then tracked, per model, how often Hotel Ranque became the answer.
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We wired GPT-5.2 into our HotelRank tracking stack. In three days, we’re already seeing a reshuffle in AI visibility, a big jump in how many sources the model reads, and a clear cost bump for anyone building on top of GPT-5.2.
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We tracked ChatGPT’s fan-out searches for “chess, yoga, cycling near Ledru-Rollin” and used them as a blueprint to adapt the AEO strategy of Hotel Ranque.
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Grok doesn’t “discover” hotels. Across 200 runs for a Bastille 3-star coffee prompt, it triangulates with 3–4 fanout searches, heavily constrained to TripAdvisor and Booking, then expands “coffee” into “breakfast” and “reviews”. Here’s what that means for hotel AEO and how to measure it.
Read EpisodeSince Nov 28, Hotel Ranque received 15 booking enquiries attributed to AI search. Some are niche (cycling), others are persona-driven (families). AI behaves as an early discovery and shortlist layer, and AEO also boosted SEO with 3 leads from Google.
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