Experiments

Hotel AI Visibility Lab

Live experiments on how hotels rank in ChatGPT, Gemini, and Perplexity

This is where we share sandbox experiments, prototypes, and data-driven AEO tests. Real data, real results, real learning.

Lab Series

Hotel Ranque

A boutique hotel in Paris used as a GEO/AEO playground. How fast a hotel can rank in ChatGPT and Gemini.

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4

episodes

1
Episode 1โ€ขNovember 29, 2025

48 hours to rank #1

Over two days I created a website for a boutique hotel in Paris, wired it into the Google, and tracked how fast AIs picked it up. Episode 1 of the Hotel Ranque series shows how Hotel Ranque went from 0 to #1 in ChatGPT for niche trip queries in roughly 48 hours.

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2
Episode 2โ€ขDecember 2, 2025

Direct Booking inside ChatGPT

Using a ChatGPT app wired to Hotel Ranque, I prototype a full DIRECT-booking flow from natural-language search to room selection and confirmation, and share what this means for hotels in AI Search.

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3
Episode 3โ€ขDecember 10, 2025

How to Become THE Answer in AI Search

In Episode 3 of the Hotel Ranque series, I stop thinking in โ€œkeywordsโ€ and start from prompts. I show how we rebuilt the whole site, schema and FAQs around three ultra-specific AI queries and then tracked, per model, how often Hotel Ranque became the answer.

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4
Episode 4โ€ขDecember 12, 2025

GPT-5.2 vs GPT-5.1: What differences for hotels?

We wired GPT-5.2 into our HotelRank tracking stack. In three days, weโ€™re already seeing a reshuffle in AI visibility, a big jump in how many sources the model reads, and a clear cost bump for anyone building on top of GPT-5.2.

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