[Aug 25] Which 4* Boutique Hotels do AIs Recommend in Paris, Marais?

Introduction

Boutique hotels are a staple of the Marais district's charm — but which ones are AI search engines recommending most often? We analysed ChatGPT 4o, Google Gemini, Perplexity, and Meta Llama 3.3 to see which 4-star boutique hotels stand out, which ones lag behind, and what patterns emerge from AI-generated travel advice.

Methodology

We ran multiple queries like "best 4-star boutique hotel in the Marais" across four major AI models, adjusting for different traveller profiles: business trips, romantic weekends, and cultural getaways. For each property, we tracked: Appearance % (share of queries in which the hotel appeared) and Average Rank (average ranking position among mentions).

Key Findings

• Sinner Paris leads in ranking quality, consistently securing top positions despite a moderate appearance rate (~30%).
  
• Le Pavillon des Reines has a strong average rank but relatively low presence, indicating high quality when it appears.
  
• Hotel du Petit Moulin has the highest appearance rate (~62%) but a weaker average rank, suggesting mixed AI perception.
  

Conclusion

In the Marais, AI recommendations favour a mix of high-profile boutique hotels and hidden gems. However, a high appearance rate doesn’t always translate into a top ranking. For boutique hoteliers, improving both visibility and perceived quality in AI search results is essential to stand out.